Bali intimate apparel began in 1927. Sara Stein, who worked for a bra manufacturing company,Saw the opportunity to deliver a better garment, a product that would appeal to women, yet be functional in construction and fit. Using a small Singer sewing machine, tucked in the corner of her small Brooklyn apartment, Sara started to sew a different type of brassiere.

Our founder, Sara Stein's, primary concern was quality, fit, performance and comfort. Her husband, Sam, a sales clerk with a well-known Roaring Twenties men's furnishing store, sold these to stores in the area. In 1969, with Sam and Sara nearing retirement, the Hanes Corporation of Winston-Salem, NC acquired the controlling interest in the Bali Brassiere Company.



One decade later Hanes was acquired by Chicago-based Consolidated Foods Company, which in 1985 changed its name to Sara Lee Corporation. Bali, 70 years after its founding, Sara Lee Intimate Apparel, Bali Company, Bali Bra, and Bali Lingerie product lines still adhere to their original concept of designing and manufacturing stylish womens foundation garments, Bali bras, and Bali lingerie.

Consumers worldwide recognize the value and stylish designs offered by Bali bras, Bali tops, Bali panties, Bali shapewear and Bali lingerie, all designed to project a flat silhouette.

The best method to put on Bali Shapewear is similar to the way you put on pantyhose. Gather up the garment from the legs to the waist so the shapewear is only a few inches tall. Step into the legs and pull up. When the bottom is seated correctly at the top of the legs, gradually unroll the shapers over the torso. This method ensures the proper placement of the garment.